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Soulidify

Why business owners need an operational “other half”

Written by: Greg Weiss

Soulidify.com.au_Operations Manager Recruitment

Entrepreneurs are among the most driven people in the business world because they have a vision and the passion to commence an idea and then the desire to see it through.

But entrepreneurs often have a common problem. They are visionaries: they can see what they want to achieve and the benefits their business can provide to others.  

However, what they often fall short in, is how to get their vision into reality.

While they might know exactly what the end goal will be, they are less sure what steps to take to get there. And while they might be able to describe to others in great detail how important and valuable their idea is, they struggle with the finer exceptional detail of how to make it happen.

Their business flat-lines, it plateaus. 

Most entrepreneurs are not wired to do the detail 

A lot of entrepreneurs feel confused, disappointed, shattered, and like failures when their business vision falters due to implementation issues. 

However, reality is, the skills required to have a vision and convince others of its benefits are nothing like the skills required to make it happen.

Visionaries don’t need to watch another webinar or learn to be more productive. However, they do need a business soul-mate, a yin to their yang.

They need an operational “other half”.

In their book Rocket Fuel, Gino Wickman and Mark Winters explained that the secret to a thriving business is to have a strong Visionary/Operations partnership at the helm.

The authors refer to this meeting of minds as “The one essential combination that will get you more of what you want from your business.”

Where the Visionary is able to conjure up the grand end result, the Operations person is able to help put the pieces together, the pathway needed to deliver the vision.

Where the Visionary is fantastic at getting people excited to be a part of the plan, the Operations person is able to help determine how to do it.

Where the Visionary is able to conjure up the grand end result, the Operations person is able to help put the pieces together, the pathway needed to deliver the vision.

Where the Visionary is fantastic at getting people excited to be a part of the plan, the Operations person is able to help determine how to do it.

It’s Never Too Early

If your business is up and running, the good news is that you already have some of the skills an Operations person brings to the table.

In reality, you’re probably doing pretty well at keeping your staff motivated and pulling together. You might also be competent at bringing all the elements together to ensure whatever your business does is delivered on time and to spec.

But imagine how much faster a business would be growing if visionaries could hand over the day-to-day tasks and workflow to someone who knows exactly what is needed when it is needed and is there to deliver it.

That’s the beauty of a well-matched Visionary/”Operational other half” pairing: When there is a true meeting of minds and both halves know exactly what they’re contributing. It is magical.

Greg Weiss

Book a Free Initial Consultation on Sourcing Operational Leaders from One of Australia’s Most Respected HR and Recruitment Consultants

At Soulidify, we are a highly regarded retained recruitment firm, that specialises in Operations Manager recruitment and General Manager recruitment. It’s our mission to find a visionary’s perfect Operational half-match, so any business can experience disciplined scaling and growth. It can truly be magic.

We are also a member of NPAworldwide which means we can help you with your recruitment needs anywhere on any continent.

Call us today for a free consultation.

ABOUT THE AUTHOR

Greg authored 3 practical Career Books, and 1 Book helping Visionary leaders scale their businesses. He is one of Australia’s most experienced HR consultants and leading career coaches. He is the founder and owner of Soulidify and Career365. As an entrepreneur/business owner, Greg has experienced first-hand the joys and frustrations of starting and growing one’s own business.

You can find him on LinkedIn or Linktree.