Entrepreneurs: You Need An Integrator. Here's Why.

Entrepreneurs: You Need An Integrator. Here’s Why.

Written by: Greg Weiss


Being an entrepreneur is exciting. You’re not just running a business, you’re doing something that is going to make the world a better place for your customers.

Entrepreneurs are among the most driven people in the corporate world because they have a vision and the passion to see it through.

But entrepreneurs such as yourself have a common problem. You’re a visionary: you can see what you want to achieve and how amazing it will be when you do. What you don’t know is how to transform that amazing vision into reality.

While you might know exactly what the end goal will be, you’re less sure what steps to take to get there. And while you might be able to describe to others in great detail how essential your idea is, what you can’t tell them is how exactly it will be accomplished.

If you’re anything like most entrepreneurs, you’re getting up in the morning and putting your heart and soul into making your vision a reality. Only, with no concrete plan for how to achieve it, you’re mostly going through the action points you jotted down in the last webinar you watched and are hoping for the best.

You’re Not Alone

A lot of entrepreneurs feel like they’ve failed when their amazing vision falters in the implementation stage. But the truth is, the skills required to have that vision and convince others of its merit are nothing like the skills needed to make it happen.

You don’t need to watch another webinar or learn to be more productive. You do need a business soul-mate, a yin to your yang.

You need an Integrator.

In their book Rocket Fuel, Gino Wickman and Mark Winters explained that the secret to a thriving business is to have a strong Visionary/Integrator partnership at the helm.

Gino and Mark refer to this meeting of minds as “The one essential combination that will get you more of what you want from your business.”

Where the Visionary is able to conjure up the grand end result, the Integrator is able to see the path required to get there.

Where the Visionary is fantastic at getting people excited to be a part of the plan, the Integrator is able to tell them exactly what their part is and how to do it.

It’s Never Too Early

If your business is up and running, the good news is that you already have some of the skills an Integrator brings to the table, or you wouldn’t have come this far. It’s important, then, not to think of onboarding an Integrator as a Get Out of Jail Free Card, to be deployed only as the last resort.

Instead, think of it in terms of opportunity cost. In reality, you’re probably doing pretty well at keeping your staff motivated and pulling together. Or if you have a service company, you’re probably competent at bringing all the elements together to ensure the service is delivered on time and to spec.

But imagine how much faster your business would be growing if you could hand over the day-to-day tasks of integrating the work-flow to someone who knows exactly what you need, when you need it, and is there to deliver it while you get on with the equally important task of steering the business to new horizons.

That’s the beauty of a well-match Visionary/Integrator pairing: When you have that true meeting of minds and both characters know exactly what they contributing, it’s like gold dust.

Are you ready to grow and scale your business?

Need help attracting and retaining top talent?

Greg Weiss

Book a Free Initial Consultation on Sourcing Operational Leaders from One of Australia's Most Respected HR and Recruitment Consultants

At Soulidify, we are a highly regarded retained recruitment firm, that specialises in Operations Manager recruitment and General Manager recruitment. It’s our mission to find a visionary’s perfect Operational half-match, so any business can experience disciplined scaling and growth. It can truly be magic.

We are also a member of NPAworldwide which means we can help you with your recruitment needs anywhere on any continent.

Call us today for a free consultation.


Greg authored 3 practical Career Books, and 1 Book helping Visionary leaders scale their businesses. He is one of Australia’s most experienced HR consultants and leading career coaches. He is the founder and owner of Soulidify and Career365. As an entrepreneur/business owner, Greg has experienced first-hand the joys and frustrations of starting and growing one’s own business.

You can find him on LinkedIn or Linktree.

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