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Elevating Employee Experience: Key Factors for Australian SME Success

Written by: Greg Weiss



In the fast-paced and competitive landscape of Australian small and medium-sised enterprises (SMEs), prioritising employee experience has become essential for attracting and retaining top talent. To gain a deeper understanding of the key factors that contribute to an exceptional employee experience, let us explore each factor in more detail, providing additional insights and examples to empower SME business owners, founders, visionaries, operational managers, and integrators in enhancing their workplace culture.

Mutual Trust: Fostering Empowerment and Inclusion Mutual trust serves as the bedrock for a thriving employee experience. It involves building trust between the organisation and its employees, as well as fostering trust among employees themselves. Trust enables empowerment, as it demonstrates management’s confidence in the abilities and decision-making capabilities of their workforce. When employees feel trusted, they are more likely to take ownership of their work, collaborate effectively, and contribute innovative ideas. In Australian SMEs, fostering trust and inclusion can be achieved through practices such as open communication, transparent decision-making processes, and involving employees in decision-making. For example, Atlassian’s “trust-based” work policy, which allows employees to work remotely, is built on the foundation of trust in their employees’ ability to deliver results regardless of their physical location.  This flexibility and trust cultivate a culture of autonomy, promoting work-life balance and fostering a sense of trust and loyalty among employees. Additionally, Canva’s emphasis on trust is reflected in their hiring process, where they conduct separate “core values interviews” to assess cultural fit alongside technical skills. This approach ensures that employees align with the company’s values, fostering a sense of trust and shared purpose within the organisation.

C-suite Accountability: Driving Employee-Centric Culture

Accountability within the C-suite is vital for nurturing an employee-centric culture. It entails the active involvement of senior leaders in addressing employee needs, listening to their feedback, and taking action to improve the employee experience. When leaders demonstrate accountability, it creates a culture of transparency, openness, and trust throughout the organisation.

In Australian SMEs, promoting C-suite accountability can be achieved through various strategies. One approach is establishing regular town hall meetings, similar to those organised by SEEK, where employees have the opportunity to engage in open dialogue with senior executives. 

This practice provides a platform for employees to voice their opinions, concerns, and suggestions, while leaders demonstrate their commitment to actively listening and responding to employee feedback.

Atlassian’s “Playbook” program is another example of fostering C-suite accountability. The program provides guidelines for leaders, emphasising transparency, empathy, and accountability. By adhering to these guidelines, leaders actively engage with employees, ensuring their voices are heard and their needs are addressed. This commitment to accountability fosters trust, inspires loyalty, and demonstrates that employee feedback is valued.

Alignment of Employee Values and Company Vision: Cultivating Purpose

Aligning employee values with the company’s vision creates a sense of purpose and shared passion within the organisation. When employees see a clear connection between their personal values and the company’s mission, they feel a stronger sense of meaning in their work. This alignment drives higher levels of engagement, motivation, and commitment among employees.

To cultivate purpose in Australian SMEs, it is crucial to communicate the company’s vision and values effectively. 

This includes articulating the organisation’s mission, goals, and the positive impact it aims to create. Providing opportunities for employees to contribute to the realisation of the company’s vision also enhances their sense of purpose.

Canva’s mission to empower the world to design serves as a powerful example. By clearly communicating this mission and aligning it with employees’ passion for creativity and innovation, Canva creates a compelling sense of purpose within the organisation. Employees understand how their work contributes to the broader mission, fostering a deeper connection and commitment to the company.

Recognising Success: Fostering Engagement and Growth

Recognition plays a vital role in boosting employee engagement and promoting personal growth within SMEs. It goes beyond financial rewards and involves acknowledging achievements, nurturing potential, and providing opportunities for development.

To foster recognition, Australian SMEs can implement programs that celebrate employee success and create a culture of appreciation. Atlassian’s “ShipIt Days” is an excellent example of recognising success. During these events, employees have the opportunity to work on innovative projects of their choice, showcasing their skills and creativity. 

By acknowledging and showcasing these projects, Atlassian instills a sense of pride and motivation among employees, fostering a culture of recognition and continuous improvement.

Trello’s leadership development workshops provide another avenue for recognition and growth. Employees create individually tailored “future fit plans” focused on personal purpose and aligned with company goals. This approach empowers employees to take ownership of their growth, while the organisation acknowledges and supports their aspirations. Such recognition and growth opportunities foster a sense of fulfillment and inspire employees to go the extra mile. 

Seamless Technology: Streamlining Workflows and Efficiency

Seamless technology integration is crucial for reducing friction and enhancing productivity in employees’ daily work. It involves providing user-friendly and integrated tools that enable employees to work efficiently, collaborate seamlessly, and minimise unnecessary complexity.

In Australian SMEs, investing in seamless technology requires careful consideration of employees’ needs and the organisation’s workflows. SMEs should prioritise integrating systems and applications to minimise the need for employees to switch between different platforms or duplicate efforts. 

By providing employees with intuitive and integrated tools, SMEs can streamline workflows, improve productivity, and create a seamless work experience.

Canva’s platform serves as an example of seamless technology integration. It offers intuitive design tools, collaboration features, and a user-friendly interface, enabling employees to work efficiently and effectively. By investing in technology that aligns with employees’ needs and reduces unnecessary complexity, SMEs can empower their workforce to focus on core tasks, driving productivity and overall employee satisfaction.


Elevating the employee experience is a critical factor for the success of Australian SMEs. By fostering mutual trust, promoting C-suite accountability, aligning employee values with the company’s vision, recognising success, and investing in seamless technology, SMEs can cultivate a workplace culture that empowers employees and drives organisational growth.

Through practices such as open communication, trust-based work policies, town hall meetings, core values interviews, recognition programs, and seamless technology integration, SMEs can create an environment where employees feel valued, motivated, and engaged. 

By prioritising the employee experience, SMEs in Australia can attract and retain top talent, foster innovation, and achieve long-term success in a competitive market. 

Greg Weiss

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Greg authored 3 practical Career Books, and 1 Book helping Visionary leaders scale their businesses. He is one of Australia’s most experienced HR consultants and leading career coaches. He is the founder and owner of Soulidify and Career365. As an entrepreneur/business owner, Greg has experienced first-hand the joys and frustrations of starting and growing one’s own business.

You can find him on LinkedIn or Linktree.