Communication Is About So Much More Than Acing Presentations
Written by: Greg Weiss
If you as an owner-director look fondly back on those days through rose-tinted glasses, chances are you’re struggling with setting accountability measures for your staff, leaving you and your company floundering in a sea of miscommunication.
When we talk about communication skills we commonly think of the headline acts: presentations, pitches, maybe marketing strategies that involve webinars, and so on. What we tend to overlook is the day-to-day communication that goes on between our teams and team members. Yet it’s that form of communication that can make or break a company.
An organization in which no clear direction is being set, or in which people aren’t sure how they fit into the bigger picture, is one in which essential processes just aren’t happening adequately, if at all.
Not only will you become demoralized but so will your staff as they struggle to know what is expected of them.
Seeing The Wood And The Trees
Believe it or not, this is not an uncommon problem among entrepreneur-led businesses. Entrepreneurs are visionaries, and as such, they have an overall picture of what they want to achieve. The difficulty is in figuring out the steps to take to get there.
Because they know what they want to be done but not necessarily how they want to achieve it, the need for accountability within each new role presents a challenge to the visionary mind. Let’s be honest, most entrepreneurs break out into a cold sweat when they start thinking about tasks like setting Key Performance Indicators (KPIs) for their staff.
And it’s not only small enterprises that can have this problem, organizations large enough for staff to belong to divisions and teams can struggle too.
If the team managers have conflicting visions and there is no one uniting them, cross-departmental coherence won’t take place and the result will be mayhem.
Enter Your Operational Soulmate
If you’re nodding along right now, recognizing this problem within your own company, fear not. There is a straightforward step you can take to get everything, and everyone, back on track. That step is to hire a Chief Operations Officer.
A good COO is the mirror image of a good entrepreneur. While both should possess shared values and beliefs, where the entrepreneur is visionary on a grand scale, the COO can see the fine detail required to achieve the goal. Where the entrepreneur quakes at the thought of KPIs and measuring metrics, the COO comes alive with the thought of setting accountability targets.
A good COO will not only put in place the processes and strategies required to move the company forward toward realizing its goals, but they will also be an interpersonal communications expert, able to bring everyone into alignment.
The bottom line is this: Developing, structuring, and implementing accountability within your start-up or SME is extremely resource-intensive. When you are trying to grow and have a million other items already on your plate, it can be hard to find the time to do this effectively.
For this reason, consider hiring someone specifically for this purpose. It could mean the difference between stellar growth and your company’s downfall.
ABOUT THE AUTHOR
Greg authored 3 practical Career Books, and 1 Book helping Visionary leaders scale their businesses. He is one of Australia’s most experienced HR consultants and leading career coaches. He is the founder and owner of Soulidify and Career365. As an entrepreneur/business owner, Greg has experienced first-hand the joys and frustrations of starting and growing one’s own business.