Skip to content


Addressing Your Weaknesses Is A Strength

Written by: Greg Weiss

Entrepreneurs, this cannot be said often enough: Understanding, recognising and addressing your weaknesses is a strength in its own right.

As a rule, entrepreneurs are amazing, capable people. They are visionaries, problem solvers, fixers, movers, and shakers. To take a business from idea to reality requires a broad range of skills and the ability to problem solve in many capacities, not to mention resilience and a lot of hard work.

Consequently, when they come up against something that’s not in their natural skill set, well, it often leaves them feeling inadequate, or even like a failure.

It is utterly crucial as you grow your business that you understand that any lack in skills or motivation is absolutely normal, and you are not, in any way, in need of fixing

The solution was pretty simple. We sat down together and made a comprehensive list of his roles and responsibilities. Then we drew a circle around all those he loved doing and was good at. The remainder became the basis for our search for an operational deputy.

Don’t DIY Your Operational Hire

At this point, you might be thinking ‘Hey, I can do that today!’ While it’s certainly true that you can make a list of your strengths and weaknesses, hiring someone who fits the bill is not as straightforward as placing an ad on a job board and hoping for the best.

I mean, sure, you could do that, but the chances of finding the person with exactly the right skill set to compliment yours and who’s a great cultural fit is slim, to say the least. The right operational manager won’t just be taking care of processes.

It should be someone who understands and shares your values and vision for the business, can see how all of the components that make the business tick integrate, and has the ability to put that level of integration into practice – while ensuring accountability and measurable results.

In Clarke’s case, the search took a little while. We weren’t just after a site manager, but an advanced operations guru who could manage and oversee multiple projects, budgets, clients, and contractors across a broad spectrum, and do all that while the company scaled.

We also needed someone who could bring balance to the drive and ambition Clarke had in areas that complimented his talents, creating between them a fully rounded team, both operationally and strategically.

it was a tough search but we got there in the end, and Clarke is so much better off for it. Not only is his company thriving, but he was also even able to devote some of his time to a not-for-profit, giving back to society through delivering outstanding projects across the country.

It’s our job at Soulidify to do the same for you, using our extensive network and recruitment experience to find you your business soulmate, your trusted deputy who will cause your business to soar.

Greg Weiss

Book a Free Initial Consultation on Sourcing Operational Leaders from One of Australia's Most Respected HR and Recruitment Consultants

At Soulidify, we are a highly regarded retained recruitment firm, that specialises in Operations Manager recruitment and General Manager recruitment. It’s our mission to find a visionary’s perfect Operational half-match, so any business can experience disciplined scaling and growth. It can truly be magic.

We are also a member of NPAworldwide which means we can help you with your recruitment needs anywhere on any continent.

Call us today for a free consultation.


Greg authored 3 practical Career Books, and 1 Book helping Visionary leaders scale their businesses. He is one of Australia’s most experienced HR consultants and leading career coaches. He is the founder and owner of Soulidify and Career365. As an entrepreneur/business owner, Greg has experienced first-hand the joys and frustrations of starting and growing one’s own business.

You can find him on LinkedIn or Linktree.